40 Powerful social issue ads that make you stop and think

Advertising Agency: Terremoto Propaganda, Curitiba, Brazil

Advertising Agency: Terremoto Propaganda, Curitiba, Brazil

Check out more advertisements here, @ boredpanda.com

 

Many people complain about advertisements as an obnoxious way for companies to invade our everyday lives and cram their products down our throats, but that’s not all that advertisements are good for. The advertisements on this list are excellent examples of effective advertising strategies for social issue campaigns that let their voices be heard.

A well-made advertisement is designed to grab your attention and to remain in your memory long after you’ve left it behind, and that is exactly what many of these social causes need. Getting people to think and worry about various social and environmental issues (or even simply getting them to be aware of them) is important for raising public supporting and affecting meaningful changes. A few of these ads are, in fact, commercial ads, but it’s still nice that they champion socially or environmentally aware causes/products.

Just like with commercial advertisements, having just the facts is not enough. They are important, but the ad must also appeal to the observer’s emotions. Many studies have indicated that emotion can have a powerful effect on memory formation, ensuring that memories with emotion will last longer than those without.

According to “Father of Advertising” David Ogilvy, his contemporary, Howard Gossage, said that “advertising justifies its existence when used in the public interest—it is much too powerful a tool to use solely for commercial purposes.” We definitely agree, which is why we wanted to share this list of social cause advertisements with you!

Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark

Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark

 

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Advertising Agency: Ogilvy & Mather, Dubai, UAE

It’s National Mammography Day: 8 Things To Know About Breast Cancer

By Charlotte Hofer, ICTMN

October is National Breast Cancer Awareness Month and Friday, October 18, is National Mammography Day. Here are eight things the American Cancer Society wants you to know about breast cancer:

1. A woman’s chance of developing breast cancer is 1 in 8.

2. All women are at risk for breast cancer.

3. An estimated 232,340 new cases are expected to be diagnosed in women in the United States this year.

4. Men can get breast cancer too: About 2,240 men will be diagnosed with breast cancer in 2013.

5. Breast cancer is the most frequently diagnosed non-skin cancer in women.

6. About 40,030 breast cancer deaths are expected in 2013.

7. Stay healthy: maintain a healthy weight, exercise, and reduce alcohol consumption.

8. Early detection saves lives; the American Cancer Society recommends yearly mammograms starting at age 40.

Schedule a mammogram today. It could save your life. If you need help paying for a mammogram, contact the American Cancer Society at 1.800.227.2345 or visit http://www.cancer.org.

RELATED: Wrapping Women in Pink Shawls

 

Read more at http://indiancountrytodaymedianetwork.com//2013/10/18/its-national-mammography-day-8-things-know-about-breast-cancer-151789