From inspiration to artistic reimagining, Seahawks logo embraced in Coast Salish territory

This indigenouscreated transformation mask is what inspired the Seattle Seahawks logo.

By Micheal Rios, Tulalip News

Tampa Bay’s football team is heading to the Super Bowl. And with their participation in what is typically the most watched American television broadcast of the year, an estimated 115 million households will tune in February 7th to see a squad of Buccaneers compete against the Kansas City Chiefs. Not any specific Chief mind you, like say one representing any of Native America’s 574 federally recognized tribes. More like the stereotypical kind of Chiefs that a certain segment of American culture just won’t let go of. 

However, instead of lambasting yet another professional sports team’s name and mascot for clearly misrepresenting Native culture, let’s instead focus on our local football franchise. The Seattle Seahawks; a team that has been embraced by Coast Salish culture and whose logo is directly inspired from an Indigenous masterpiece.

In case you weren’t aware already, there is no such thing as a seahawk. Ornithology experts, people who study birds, theorize the term ‘seahawk’ refers to a combination of an osprey, which is a bird of prey native to coastal North America, and a skua, which in our area we normally call a seagull. So if there isn’t an actual ‘seahawk’ found in nature, then where did the inspiration for the Seattle Seahawks’ logo come from?

The general consensus is that in 1976 the NFL commissioned a logo for the newly-formed Seattle football team. Then-general manager Ted Thompson wanted the Seahawks’ logo to reflect “Northwest Indian culture.” He and his team of concept designers must have been Native culture enthusiasts who stumbled across a truly remarkable piece of Indigenous Northwest Coastal art. That artwork in question was a Kwakwaka’wakw (pronounced: KWA-kwuh-kyuh-wakw) transformation mask from northeastern Vancouver Island. 

Exquisitely hand carved in the finest local wood, it’s easy to imagine the team of contracted designers becoming infatuated with the ceremonial mask depicting a mighty eagle with bold black and red formline accents unique to the traditional Coast Salish region. In its closed form, the eagle appears to be in motion with its wings spread, as if it’s ready to soar. 

According to curators at Seattle’s Burke Museum, long before the Seahawks took the field at the old Kingdome, this hand-carved mask played an important role among the Kwakwaka’wakw people. Transformation masks represented rights owned by individual leaders, often depicting family origin stories or an ancestor’s super-natural encounters. When this mask is danced in ceremony, a pivotal moment in the song calls for the mask to be opened, revealing a stunning human face inside.

Carved in the late 19th century, the mask was purchased by the Fred Harvey Company before 1910 and later came into the collection of Max Ernst. Ernst, Picasso, and other Surrealist artists were fascinated by the aesthetic power of Northwest Coast masks, which they saw as direct expressions of human instinct and unconscious thought. After Ernst’s death in 1976, the mask was acquired by a private collector. Eventually the privately held art collection came to be displayed publically, but always in its open position…meaning its likeness to the Seahawks logo was hidden from view. 

In September 2014, the Burke Museum, located on the University of Washington campus, learned of the mask’s whereabouts and launched an online fundraising campaign to bring the mask back to the Northwest Coast. It didn’t take long to raise the money needed to conserve, insure and ship the mask across the country. Within weeks of arrival the hidden history of the mask was unveiled and the origin story of the Seahawks logo went public.

While the details behind the origin story of the Seahawks’ logo remained a mystery for decades, what has always been transparent and secure is a positive celebration by local Coast Salish tribes. All along the Salish Sea, tribal people have embraced the Seahawks logo and re-appropriated it into our culture.

Dion Joseph (Tulalip) has remixed the Seahawks logo, giving it a more prominent Coast Salish design

“Great things inspire imitations. In the same way that so many Native people and white people and Asians areinspired by hip-hop, an artform created by black people, many people are inspired by our beautiful art,” wrote attorney and Seattle resident, Gyasi Ross (Blackfeet). “Native people have some beautiful artwork, and of course it inspires people to want a piece of it. The Seahawks logo is a perfect example of that. And we love it.

“But also, the Seahawks are actually active and respectful of the huge Native community here in the Pacific Northwest,” he added. “From speaking at graduations to speaking out against the Redskins mascot, the Seahawks have a great relationship with the Native community here, both urban and Reservation-based.”

Their commitment to Native communities is what distinguishes the Seahawks from so many other organizations that claim to honor Native culture with their logos and mascots, yet contribute little or nothing to their local tribes. The Seahawks have a history of making significant impact to the Tulalip Tribes in particular.

Back in 2008, Seahawk Bobby Engram collaborated with Home Depot, the Kaboom! Program, and Boys & Girls Clubs of Snohomish County to build a 50-foot by 50-foot playground at the reservation’s ‘Club’. In 2014, following the Marysville-Pilchuck High School shooting, the Seahawks hosted tribal member Nate Hatch and his family at CenturyLink Field, where they received the VIP treatment from players and coaching staff.

“It was great to meet Nate,” said Coach Pete Carroll to the Seattle Times. “We’ve communicated a little bit, and we’ve been connected to the whole Marysville-Pilchuck school and the kids. He was really excited to be [on the field]. His mom was there too, so it was really special to have them. I’m sure he had a big day.”

Then in June 2019, Seattle Seahawks legend Michael Bennett hosted a once-in-a-lifetime football camp for Tulalip community youth. Nearly 250 participants from ages 7-18 had an opportunity to catch a pass from and do drills with the Super Bowl champion. Afterwards, Bennett stuck around to sign autographs and take photos with every single one of his adoring fans. Most recently, in October 2019, former Seahawks Cooper Helfet and Jermaine Kearse landed a seaplane right here in Tulalip Bay before spending an afternoon with thirty Tulalip youth. 

A history of positive impact. Countless moments to uplift Tulalip youth and inspire them to always dream big. Promoting healthy lifestyle choices and physical fitness as a means of self-discipline to achieve long-term goals. The reciprocal nature of Seahawk respect and appreciation for local tribes and the proud Native fandom they’ve received in return continues to manifest itself in truly imaginative ways.

For starters, its common place to see the Seahawks’ logo reimagined via Coast Salish designs in all possible mediums. Authentically produced by Native artisans, they’ve created blankets, clothing, beaded jewelry, eye-capturing medallions, wooden panels, furniture, flags, face masks, and even 6-foot tall, chainsaw carvings that celebrate the Seahawks’ Native roots. These items and more can routinely be found at powwows, all-Native basketball tournaments, and other Native vendor-friendly events around the region.

Josh Fryberg (Tulalip) fitted with all Seahawks everything, including a beaded Medallion and face covering.

“The Seahawks have given back to our community in so many ways and really made a difference in the lives of our youth,” said lifelong fan and tribal member Josh Fryberg. His family of eight have a tradition once a year to get new Seahawks jerseys so they’re always repping their favorite player. “I’ve been fortunate to experience most of their events held in Tulalip and witnessed firsthand our youth just light up being able to hang out with and throw around a football with their football heroes. It’s encouraging for a lot of young athletes to know it’s possible to become a professional athlete or future Seahawk through hard work and dedication. 

“As for the connection between the Seahawks and Coast Salish art, the roots definitely run deep,” he continued. “For my family, we have a lot of Seahawks themed artwork created by very talented Native artists, both from Tulalip and other tribes. More than the art thought, the Seahawks mean family togetherness. Every Blue Friday we rock our jerseys and every game day we gather as a family to cheer on our Seahawks.”

So yeah, the Seattle Seahawks aren’t playing in this year’s Super Bowl. Yet, in the hearts and minds of thousands of Coast Salish tribal members, the Seahawks will always be champions. Not because of a Vince Lombardi Trophy, but because our football team respects their local Native communities off the field. Where it matters most.

Former Seahawks bring outdoor fun and leadership skills to Tulalip youth

By Kalvin Valdillez, Tulalip News

A large circle formation of about sixty Tulalip citizens congregated outside of the Youth Center on the bluff overlooking Tulalip Bay. The group, consisting of mostly youth, offered two traditional songs to three tall individuals who were standing at the center of the circle. In the distance was a yellow seaplane sitting on the waters of the bay, which the visitors arrived in moments prior. Leaders of the Tulalip Youth Council and previous Tulalip Mountain Camp and Fish Camp attendees were in for quite the surprise on the chilly fall evening of October 22.

 “We were asked to be here by Jessica, our Youth Council Advisor,” explained Youth Council Secretary, Shylah Zackuse. “We were told it was going to be a team building experience. But I had no clue there was going to be former Seahawks players here.”

Three years ago, former Seahawks tight end and Super Bowl XLVIII Champion, Cooper Helfet, started a non-profit organization, the Nature Project, dedicated to getting kids outdoors for recreational fun, along with time away from their phone screens. Since then, Cooper has recruited former teammates, as well as a few current NFL players, to participate in the Nature Project. For the visit to Tulalip, Cooper brought along fellow former Seahawks, Jermaine Kearse and Tyrone Swoopes.

“I grew up in northern California and I had a lot of opportunities to get out into nature, whether that was hiking, camping, surfing or backpacking, it was a big priority in my family to do so,” said Cooper after thanking the people for the traditional songs. “Some of my favorite memories as a kid were doing those things. And as I got older, especially when I started playing with the Hawks and with different teams in my career, I realized a lot of my teammates didn’t get those opportunities. I started getting them outdoors more and they had an amazing experience developing their own relationship with the natural world. 

“And I thought, how do we create these types of opportunities for kids? Especially in a time where video games, TV, the internet are exciting, but taking over our world. So I started this project, bringing out athletes to the kids of local communities to get them outdoors and impress upon them the importance of spending time outside.”

After taking time to snap a photo with the crowd, the football stars hung out with the youth, passing a soccer ball around. Approximately thirty kids introduced themselves to the group and stated one outdoor activity they enjoyed such as skateboarding, hiking, softball and basketball. Next, Cooper passed around sharpies and cedar medallions, asking the kids to write down one goal they hoped to accomplish in their lifetime. 

“The real mission of the project is to motivate kids to spend more time outside and do so in a way where they can create positive physical memories with friends,” Cooper explained. “And to use that as a tool they can use throughout their life to be reflective and think about their goals and how to overcome adversity. We know that often times it could be hard for youth to relate, listen and let things soak in. One of the assets we have as athletes is we have an ability to connect with kids and know we’re going to have their ears and attention because we gained that beautiful gift of being their role models, so we try to pass that on to them through the Nature Project work.”

Once everybody’s goals were marked down, the kids had fun participating in an exercise designed to use the power of communication, teamwork, and creativity to find a way to obtain their goals. After putting in plenty of effort and refusing to give up, the kids got a little help from Cooper, Jermaine and Tyrone. However, in order to receive help from the football pros, the youth had to vocalize exactly what they needed from the athletes first.

The youth were shown that it is possible to achieve their aspirations by using teamwork and communication skills. The group then had an open conversation about attaining individual goals through determination, perseverance and utilizing personal resources. 

“Perseverance for me is not giving up and overcoming every obstacle,” expressed Jermaine, who is also a Super Bowl XVIII Champ. “Adversity is going to show up in our lives whether it’s in sports, school, life or relationships. For me, in the 2015 NFC Championship against the Green Bay Packers I had four targets, four passes thrown to me, and they were intercepted each time. It was a tough moment but I didn’t feel sorry for myself, I didn’t quit, go in the locker room, or sit on the bench with my head down. I knew there were going to be more opportunities and if I was going to be ready for the next opportunity I had to stay mentally in the game. My next opportunity so happened to be the game winning touchdown. That’s perseverance, not giving up on yourself and continuing to push forward.

“Sometimes we feel prideful, we have our egos and want to do things on our own. Please know that it’s okay to ask for help. It’s hard to go through life doing everything by yourself. If you have a group of friends or family that are really close to you, if you’re going through hard times in class or struggling, it’s okay to ask for help. Don’t feel ashamed because even the strongest people in the world need help.”

Every year the Tulalip Natural Resources department partners with the YMCA of Snohomish County to bring local youth the outdoor summer camps, Mountain Camp and Fish Camp. Upon hearing about the camps, the Nature Project was interested in hosting an outdoor event with the Tulalip community. 

“The Nature Project learned about us through the YMCA,” said Ryan Miller, Tulalip Natural Resources Environmental Liaison. “Their whole goal is to get kids out into nature and have that experience that Cooper had when he was a kid, that he feels turned him into the person he is today. They felt he was a really good fit to do something with Tulalip and our youth. It’s an opportunity for the kids to learn about the importance of team work, perseverance, leadership and gives them skills that will help them throughout their lives.”

Tulalip youth Seth Montero fell in love with the great outdoors while at the Mountain and Fish Camps. His passion for nature was so strong that when he grew past the camp age limit, he took a course with the YMCA to take on a leadership role at the summertime camps. Seth thanked the former Seahawks for their work promoting outdoor activities.

“Nature is important because it’s all around us and every day we’re losing more and more of it. It’s always good to get outside whenever you have the chance. Go explore new places, appreciate all the views Mother Earth has to offer, because it might not always be there.”

To wrap up the evening, kids were given large water bottles courtesy of REI and all three Nature Project members took a moment to converse with each kiddo as they autographed their names across their bottles. 

“It was so awesome,” said Tulalip Youth, Lincoln Pablo. “Jermaine Kearse has always been my inspiration for playing football. His catches are amazing. I always wanted to do what he did and get to the league. For my goal today, I wrote down play on our very own Seattle Seahawks.”

Before taking off in the seaplane, Jermaine and Tyrone were gifted handcrafted masks by Tulalip artist Ty Juvinel, and all three former Seahawks received paddles from the Tulalip Youth. 

“You live on a beautiful reservation,” Cooper said. “If you’re looking for ways to get involved in outdoor fun, it’s as simple as walking along the beach or adventuring a little east and getting up in the woods. It doesn’t take much. It’s grabbing a neighbor and going for a walk, it doesn’t need be a planned thing. When I think about my childhood, none of my memories were inside paying video games. They were memories I can feel, hear, see and smell and were with friends. 99% of the time they were outdoors. You just got to take the initiative and go do it. Your ancestors were the original stewards of all this land we get to call home, and I just want to express that there’s an insane amount of gratitude that I have for that.”